I think what the site is saying is that we're all oogles in the end. It's just a way of keeping us humble. They harp on both those who don't seem to fully dress the style, and crust lords who care a bit too much about style. They post pictures of guys making out and make fun of it, but then also have a picture calling out a religious fundamental for being too close minded about homosexuality. Clearly, the site is not about make a stance. It's about delivering insults. And clearly whoever runs the site is part of the culture. I think "Look at This Fucking Oogle" is just a catchy phrase which has been said many times, and is adapted for a photo feed about traveling (or non) punks.
So don't be insulted, just know that we're all oogles in the end.