PedalCell - Quick release bicycle USB charging device $$$$$

The idea of this tech is very old. I rememember cycling to school in the early/mid 90s with one of these things that clipped onto my wheel and provided power for the lights during the winter commute. What's probably changed in recent years is more consistent and higher output power delivery. This gadget looks cool, although as a budget traveler $450 would be enough to buy pretty much your entire bike touring equipment list (minus bike), including two power banks that will keep your phone charged for a week.
 
Looks interesting, especially since it claims to have 1/2 the drag of a dynamo, which I find hard to believe. Dynamos I think are cheaper as well.
 
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