"This guide is written in response to a very common problem that we have seen within the activist community – bad fliers, bad advertising, bad speeches, and bad knowledge about human psychology and how to appeal to people. If you can't convey information to people effectively, or if you can't get them to attend your events, you're not going to convince anyone to join in your movement, let alone care about it. This booklet is also written in response to media bias. A mixed blessing of modern media is the pure amount of diversity it contains. On one hand this allows for many different types of information and perspectives to be available. On the other hand it allows the viewer to be biased in what they see, especially with the corporatization of news media. Viewer bias creates a situation where the information many should learn is not viewed at all. This is why distributing 'alternative' information in the form of fliers, speeches, stencils, and other forms of physically present information that the viewer cannot ignore is very important. This guide mostly covers the psychology behind advertising, the activist mindset, and basic reminders and pointers for presenting information"